News
Director Roger Tompkins - Cranbrook
2009-01-30
Cranbrook’s Roger Tompkins has built an international reputation for his commercial direction with his dedication to creative excellence.
His strong visual work is a given, as is his legendry collaboration with creative teams.
He is always striving to realise the idea’s full potential. Tompkins: “'I strive to create clear communications. I am about ensuring the outcome matches the expectation, and preferably exceeding it.'
Tompkins is especially skilled when combining the visual narrative with live action talent direction.
His unique comedic style is founded upon a love for slapstick and more subtle ‘less is more’ humor he comments “gawd everything is so PC at the moment, you know mum & dad, sitting at home watching the box surrounded by tails of doom and gloom need cheering up: yes it’s hard to tell a joke anymore, but here in Australia and New Zealand you’re still allowed to be rude and offend people and humor is soo good for a brand and so great for the nation’s soul….”