News
SceneOn Shoots Collingwood Football Club Epic
2012-02-28
"When making a commercial for the biggest sporting club in the country, you need to think on a large scale.
Voiced by the incredible Jack Thompson and directed by SceneOn’s Andrew Coyle, Collingwood Football Club's 2012 membership drive was filmed with three cameras, a 60-foot green screen, and a Collingwood army. Building on last year’s commercial, this time the Collingwood Army marches up against a 10,000 strong army guarding the MCG like a fortress.
SceneOn’s post facilities were used to great effect to create and comp in the army
with some rotoscoping, paintwork, digital flares and sky replacements all used to deliver the grand scale required. SceneOn is a new kind of dynamic production house geared towards an ability to produce traditional media content like TVCs and also new media content for online and mobile. In-house post-production facilities allow SceneOn to work across a wide scale of jobs while a multi-talented group of directors provide a range of skills able to best realise creative ideas." SceneOn.
Agency: Spike Creative Creative Director: Mick Russell Production Company: SceneOn Director: Andrew Coyle VFX Director: Mat Govoni Sound Design: Bang Bang Studios Producer: Andrew Coyle Post Production: SceneOn